Brand Guidelines.

Our name

Write our name as Anvion, with a capital A and no other styling. Our legal name is Anvion Innovations. Use it where a legal name is required.

Logo

The Anvion logo comes in two forms: the full wordmark and the “a” mark. Use the white versions on dark or photographic backgrounds, and the dark versions on white or light backgrounds.

• 

  Wordmark on dark

• 

  Wordmark on light

• 

  Mark on dark

• 

  Mark on light

Clear space and size

Leave clear space around the logo at least equal to the height of the cyan square. Don't display the wordmark narrower than 100 px on screen, or the mark smaller than 24 px.

Please don't

• Stretch, rotate, outline or add effects such as shadows to the logo.
• Change the logo's colours. The square is always Anvion Cyan.
• Place the logo on busy backgrounds where it is hard to read.
• Recreate the logo in another typeface, or combine it with other names or logos.

Colours

• Deep Navy

  #0B1D33

  Primary dark backgrounds and headings

• Anvion Cyan

  #00E6E4

  Accent: highlights, full stops, key actions

• Signal Blue

  #0A5BE0

  Feature cards and links

• Steel Blue

  #3F6A92

  Gradient headings and secondary text

• Teal

  #00A9A6

  Buttons and supporting accents

• Ink

  #0F172A

  Body text on light backgrounds

Headings often pair a dark phrase with a highlighted phrase in a navy-to-steel-blue gradient, ending in a cyan full stop, as in Engineering Intelligence.

Typography

• Poppins (Medium, SemiBold, Bold) for headings, labels and buttons.
• Inter (Regular, Medium) for body text.

Tone of voice

We write clearly and confidently, for business and technology leaders. We favour concrete outcomes over buzzwords, short sentences over long ones, and plain language over jargon.

Using our brand

Partners, clients and the press may use the Anvion name and logo to refer to Anvion, following these guidelines. For high-resolution logo files, or any other use, contact info@anvion.ai.